SKILLS

 

​​Strategy: Developing and executing business, marketing, and communications strategies, with expertise in Environmental, Social, and Governance (ESG) and Diversity, Equity, and Inclusion (DEI). This includes the design and implementation of comprehensive communications programmes to support and drive business objectives.

 

Business Transformation & Change Management: Developing and leading communication programmes that support business transformation initiatives, including mergers and acquisitions, and major investment projects. Expertise in crafting employee engagement campaigns and developing cultural and behavioural frameworks to foster successful transitions.

 

Content Creation: Skilled in adaptable and creative writing for diverse audiences, including digital content, website copy, scriptwriting, media communications, presentations, and corporate storytelling. Focused on delivering compelling narratives that engage, connect and inspire action.

 

Internal Communications: Designing and implementing employee communications and engagement strategies. Leading teams to execute major internal campaigns, manage communication channels, and organise events and congresses to foster employee engagement.

 

Employee Engagement: Collaborating closely with People and Culture teams and executive leadership to develop and manage employee engagement initiatives. This includes designing recognition programmes, awards, and crafting employee value propositions and branding to enhance organisational culture and retention.

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Integrated Marketing: Creating insight-driven marketing campaigns across multiple media platforms, including digital, social, print, and video. Focused on aligning messaging to business goals and ensuring maximum audience reach.

 

CEO & Executive Communications: Advising senior leadership on communications strategies and messaging, including the development of speeches, blogs, video scripts, presentations, conference materials, and crisis communication. Also experienced in media training and interview preparation.

 

Brand Strategy: Crafting and refining brand propositions, from EVP branding to global corporate identities. Managing tone-of-voice, communication matrices, and overseeing the rollout of branding initiatives and product launches across national, EMEA, and global markets. Ensuring brand consistency and guardianship across all touchpoints.

 

Project Management: Leading the planning, execution, and delivery of major communication projects, ensuring alignment with business goals, managing budgets, resources, and stakeholder expectations, and delivering results on time and within budget.

 

Research & Audits: Conducting and analysing communication audits, customer perception studies, and competitive research to inform marketing communications strategies. Leveraging insights to drive impactful, data-led proposals.

 

Creative Collaboration: Partnering with creative teams and digital marketeers to conceptualise and execute innovative campaigns, from initial briefings to final delivery, ensuring alignment with strategic objectives and brand vision.

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FEES

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I am motivated by the opportunity to do a high quality, rewarding, job for people who appreciate it and where I can make an impact or difference to a company or organisation.

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Every commission, contract, or project brings its own unique set of opportunities and challenges; so my fees will reflect what you're looking for, the size and scope of project, and how I can help you. As a guide, fees typically range from £400 - £600 per day.​

 

I am pleased to offer a discount to support charities, Social Enterprises, and not-for-profit organisations.

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